Monday, 16 May 2016

Social Media for Business Consortium collaborates with Cambridge Psychometrics Centre

Corporate Members of the Social Media for Business Consortium SMfB-2 are testing tools developed by the Psychometrics Centre of the Judge Business School in Cambridge. This provides access to the groundbreaking research of the Centre in the area of 'Social Listening'.

Applications which are of interest to consortium members include: targeting of marketing campaigns, profiling of customers and recruits, improving creativity of teams and identifying possible threats.

Dr Peter Hewkin for CfBI tells us 'corporate members of SMfB-2 are identifying new ways to impact their KPIs by matching psychological profiles to marketing, recruitment and other corporate needs. Working in private we are able to compare notes on what works and what does not enabling members to do more with less'.

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