Demonstration of Social Media Profiling Tool

The Social Media for Business Consortium is arranging a demonstration on December 13th of the Social Profiling tools which the University of Cambridge Psychology Department have developed. 

The consortium is co-funding further development of these tools in exchange for proprietary access enabling its members to test out strategies for improved dialogue/influence with their stakeholders.

The public domain version of these tools can be viewed here http://applymagicsauce.com/

A new cycle of the Social Media for Business Consortium starts 1/1/2017. For details, please contact Peter Hewkin on ceo@cfbi.com

New Year Briefing from Centre for Business InnovationPublished

We are pleased to release the latest briefing from the Centre for Business Innovation in Cambridge UK. It describes our international consortia for:

- corporate venturing
- social media for business
- microfluidics
- nano-carbon enhanced materials
- open innovation meets big data
- medical adherence
- inclusive design

which are helping some of the world's best companies leverage each others position and insight to do more with less.

Read about it here

Social Media for Business Consortium collaborates with Cambridge Psychometrics Centre

Corporate Members of the Social Media for Business Consortium SMfB-2 are testing tools developed by the Psychometrics Centre of the Judge Business School in Cambridge. This provides access to the groundbreaking research of the Centre in the area of 'Social Listening'.

Applications which are of interest to consortium members include: targeting of marketing campaigns, profiling of customers and recruits, improving creativity of teams and identifying possible threats.

Dr Peter Hewkin for CfBI tells us 'corporate members of SMfB-2 are identifying new ways to impact their KPIs by matching psychological profiles to marketing, recruitment and other corporate needs. Working in private we are able to compare notes on what works and what does not enabling members to do more with less'.

New Annual Cycle of the Social Media for Business Consortium

CfBI is about to launch its second Social Media for Business Consortium.

Building on the success of the first consortium which attracted blue chip organisations from across Europe, the consortium provides a confidential, trusting  environment for users of social media to benchmark and compare notes on what works and what not as they seek to apply Social Media in new ways to new KPIs .. all this away from the attention of vendors, consultants and competitors.

The consortium is shaped by the consensus of  needs of  its members. For a confidential discussion about possible win-wins for your organisation, please contact emmanuel.carraud@cfbi.com

MF5 Microfluidics Consortium to visit San Diego Feb 6 & 7

The second meeting of the MF5 Microfluidics Consortium will take place in San Diego on Feb 6 & 7.

The MF5 consortium is a group of 20 companies including: Philips, Janssen, Sony, Dolomite, Micronit, JSR Micro and IMT  from across Europe and USA with a shared mission to grow the market for microfluidics enabled products and services.

In San Diego the consortium will be hosted by UCSD and by Illumina. There will be a special "meet MF5" session on Feb 7 for organisations which are interested in joining the consortium

For further information please contact Peter Hewkin on cel@cfbi.com